How do you sell your Rolex? 

January 28 2025

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Do you want to sell your prized Rolex watch? Have you had a Rolex in your collection for years that has increased in value? Or are you making a move to a new one? In that case, you naturally want the watch to be in good hands. After all, selling a Rolex is a process that must be carried out carefully, to ensure that you get the right value for your watch. 

In this blog we would like to tell you more about the selling process of a Rolex watch, from assessing the value to choosing a reliable buyer. 

Who should you sell your Rolex to? 

Due to the still high demand for Rolex watches it is logical that there is also a large supply of Rolex buyers. However, this does not mean that all buyers are equal in reliability and the prices they offer you. It is therefore very important to pay attention to the reputation of the buyer.  

Of course you can go to official Rolex dealers, but do you have the guarantee that you will get the best price? No, often official dealers offer lower trade-in prices than other options, since they have to take their own margins into account. In that case you can consider offering your Rolex to a specialized watch buyer.

Where You Don't Want to Sell Your Rolex

There are also places where you should not sell your Rolex. For example, online marketplaces or platforms with few followers or traffic can indicate low reliability. Local shops with little or no experience with Rolex can also be risky, as they may not be able to assess the real value of your watch. 

Never offer your Rolex on platforms like Marktplaats. You are showing others that you have a valuable watch in your home. People with bad intentions will know that there is something to be had from you. 

Also look at online reviews and ratings, because they can provide an important indication of reliability and customer satisfaction. A lack of positive reviews can indicate that the buyer is not transparent. 

Rolex Daydate || Wide

Important criteria when evaluating a watch buyer

We understand that you may be hesitant to sell a valuable watch like a Rolex, and that is completely understandable. However, by looking at several criteria, you can ensure that you are dealing with a competent buyer: 

  • Reputation and experience: Look at the buyer's experience and reputation in the watch world. A dealer with years of experience and a proven track record offers more certainty that your watch will be assessed well and bought for a fair price.
  • Reviews from others: Check customer ratings and reviews on independent platforms, such as Trustpilot or Google Reviews. Positive experiences from other customers are often a good indication.
  • expertise: Make sure the buyer has the necessary knowledge to correctly assess the value of your Rolex. This can be a bit more difficult to verify, but pay particular attention to the questions a dealer asks you. 

Rolex value assessment, how does it work? 

The value of a Rolex is determined by several factors, based on the rarity and condition of the watch. First of all, the model plays an important role. One model is simply more popular than another, which logically means the price can also be higher. Rarity and scarcity play a major role in this.

The condition of the watch is then a crucial factor. Is it a worn watch or is the watch in almost new condition? The less wear, scratches or dents the watch shows, the higher the value. An example: The edge of the Rolex Pepsi is very expensive to replace if damaged. This is then logically included in the price calculation. 

In addition, the presence of original documents, such as the box, certificates and maintenance history, play an important role in the value assessment. 

How do you describe your Rolex? 

Many companies will ask for an extensive explanation of the watch. The more extensive, the better. This way, an accurate price estimate can be made. Within the value calculation, the following are mainly considered: 

  • Good photos of the Rolex watch
  • A good description of the condition
  • Is the watch worn or unworn? 
  • Is the watch polished? 
  • Has a service ever taken place? 
  • Is the set complete? 
  • Are the hangtags included?
  • Are the links included? 

And what about sales?

In most cases, you will receive a fair appraisal from the watch buyer based on the factors that determine the value of your Rolex. This can vary depending on the buyer's method. We recommend offering your watch to multiple parties so that you can compare prices. 

Once you have received some prizes, check them against information on websites such as Chrono24Please note: Many parties make a lucrative offer via email or WhatsApp, but once you are on location they come up with all kinds of extras. 

And how does Watchrr do this? 

How does that work at Watchrr? By means this contact form Please describe your watch as specifically as possible, so that we can make an accurate price proposal within two business days. If you then agree to this proposal, we will schedule an appointment with you to pick up or have the watch delivered. 

When received, we will start with an extensive inspection, assess the authenticity and condition of the watch. After that, you will of course receive the payment by bank transfer. Would you like 

Offering a Rolex for consignment?

Would you rather opt for consignment? That is also possible at Watchrr. In this case, the watch remains your property until it is sold. We place the watch, provided it represents a value of 30.000 euros or higher, in our exclusive network and take care of the promotion to potential buyers. After the sale, you will receive the proceeds minus our commission, which is 5%. In the meantime, we can store the watch in a safe at an external location, if you prefer. 

How can I be sure I'll get a good offer for the Rolex? 

Authorized Rolex dealers know better than anyone how to accurately assess the value of a Rolex watch. They have the knowledge and experience to offer a fair price, based on crucial factors. Think of the model, the condition and the presence of the necessary papers.  

Of course, we always recommend that you do some research into the possible value of your Rolex. This will allow you to estimate the expected price somewhat and compare it with the offers you receive.

Your Rolex watch is in good hands at Watchrr

Watchrr ticks all the boxes in terms of reliability, knowledge and experience. As a specialist in luxury watches, we offer a detailed appraisal of your Rolex, taking all the important factors into account. In addition, we ensure a pleasant sales process, assuring you that your Rolex is in good hands. 

Sell ​​your Rolex with the specialists of the Netherlands. Watchrr of course! Thanks to our years of experience in the field and transparent working methods, you can count on a fair sale. Do you have questions or would you like to know more about the sales process? We would be happy to tell you more about it

Jesse from Watchrr

Jesse

Watch specialist